Hello Sanrio Marks the first time Sanrio, Inc. will launch a new brand with digital content and merge the worlds of Sanrio characters so they can interact with one another. The goal of hello sanrio is to provide a platform for fans to connect and engage with each other and Sanrio's expansive family of characters! Upper Deck's collectible dog tag packs include one dog tag with a 30" ball chain and a pop up card. Added bonus: The pop up card also acts as dog tag holder to display your new hello sanrio dog tag! Fans can collect all 8 dog tags featuring: Keroppi, My Melody, Doki Doki Yummy Chums, Badtz Maru, Hello Kitty, Pompompurin, Chococat, and Pochacco!